Quicken

Rebranding a 50+ year-old financial software icon required navigating the tension between evolution and recognition at every turn. Coordinating brand strategy and web design involved constant stakeholder check-ins to ensure we were pushing the identity forward without alienating a loyal user base that's trusted Quicken for generations. The trickiest part was knowing when to honor legacy and when to break from it—but landing on a sharper, more confident brand that still felt unmistakably Quicken proved the right risks pay off.

Branding & Website