Egglife

Overhauling this CPG brand's e-commerce experience required juggling a hybrid build—half Shopify for commerce, half Webflow for content—which added serious complexity to every development sprint. Coordinating between platforms while managing a 150+ recipe hub, dual shopping experiences, custom animations, and interactive elements meant constant technical problem-solving and tight version control to ensure seamless user flow across the divide. Keeping designers, developers, content strategists, and the client aligned on what lived where and how it all connected was like conducting two orchestras simultaneously—but watching it come together into one cohesive, visually stunning site made the platform gymnastics worth every sync meeting.

Website